Selling a swimming pool or a private wellness suite isn’t like selling a garden sofa. You don’t just browse a catalog, swipe a card, and wait for delivery.
When you’re investing in a luxury pool, hesitation is natural. Customers get stuck on the same few questions, Will this actually look good in my garden? What if I choose the wrong color lining? Does a dark cover really work with my terrace?
For Suncenter, a high-end wellness and pool specialist based in Leuvenheim, these questions used to slow down the sales process for weeks. Until they changed one simple thing.
They stopped telling customers what their pool would look like. And started showing them, right in their own backyard.
Suncenter was founded in 1988 by Kees Fennema. Back then, the focus was solariums. Today, the company designs and builds complete luxury wellness concepts, swimming pools, hot tubs, saunas, and everything in between.
Kees and his sales expert, Maxime Sanders, understand one truth better than anyone: a premium pool is an emotional investment. Customers don’t just want technical specs. They want confidence. And confidence, they discovered, comes from seeing, not just hearing.
Why words alone fall short
Before using VirtualPools, Maxime sold the old-fashioned way, brochures, printed photos, and carefully chosen words. But a pool is complex. A dark liner might sound nice, but will it feel right? Should the hot tub go near the house or under the trees? Does the cover need to match the paving?
Those questions are nearly impossible to answer with a catalog. Maxime noticed that customers often left the first meeting still uncertain, still not ready to sign. That’s when Suncenter went looking for a better way.
“Normally we use words to sell the product,” Maxime explains. “But of course, it’s a big investment and people love visualization. When they see the product in their own garden, it really makes the decision easier.”
That is the core of it. Having your own pool configurator changes everything. When a customer can see a pool placed exactly where they want it, with the right cover, the right color, the right light, something shifts. The project becomes real.
The moment everything changes
For about a year now, Maxime has been using VirtualPools during customer visits. She takes a simple photo of the client’s garden and, within minutes, shows different pool placements, colors, and cover options.
Suddenly, the customer isn’t imagining a pool anymore. They are looking at it. Right where they want it. The effect is immediate, Doubts fade. Colors choices become obvious. The pool’s location feels natural.
Maxime notes that having a dedicated configurator tool removes the insecurity that almost every buyer feels. Showing a color chart or a photo from another project is helpful. But seeing the actual pool in your actual garden creates a sense of certainty that no brochure can match.
Some customers become so enthusiastic that they already see themselves swimming. That emotional connection, Maxime says, speeds up the entire sales process dramatically.
“It helps the customer decide on the cover, the color of the pool, the color of the cover. When they can see it in their garden and pick the colors there, it gives a much more secure feeling of what you’re about to buy.”
What every pool builder can learn from Suncenter
You don’t need a complex 3D studio or weeks of preparation. Suncenter proves that a simple, on-the-spot pool configurator can do something surprisingly powerful.
It helps customers stop guessing and start believing. When a homeowner sees their own garden with the pool already in place, the fear of making a mistake disappears. The big investment no longer feels risky.
For Kees and Maxime, that’s what VirtualPools delivers, time after time, Smoother conversations, Faster decisions and more signed projects. VirtualPools answers the one question every customer secretly asks before they commit: “Will this actually look good in my garden?”
Suncenter shows how successful pool professionals can use a dedicated configurator to improve the buying experience and move projects forward faster. A pool configurator bridges the gap between hesitation and commitment. It turns a sales conversation into something real.
It helps customers feel sure about the project. Before they sign.
Suncenter uses VirtualPools to help customers see their future pool in their own garden, compare colors and covers on the spot, and make decisions with greater confidence.
For Kees and Maxime, that means smoother conversations and faster approvals. For other pool builders, it shows what becomes possible when seeing replaces guessing.
